Indiba Art Space - Rebrand
Indiba Arts Space is a collective of creative artists in Rwanda.
In the heart of Indiba Arts Space are 10+ local and international artists specializing in contemporary African arts, crafts, music and dance. Indiba artists create paintings, sculptures and mixed media expressions that are displayed in the Indiba Arts Space gallery.
Indiba Arts Space hosts programs, projects and initiatives aimed at expanding and publicizing creative arts in Rwanda.
Programs offered by Indiba Arts Space include workshops, art talks, exhibitions, and classes in the visual arts.
You can also enjoy the IndiBar experience with great food and refreshing drinks.
Founded in 2019 by self-taught artist Willy Karekezi, Indiba Art Space has grown into a creative center for personal, social and economic growth.
Willy founded Indiba Art Space to reach out and collaborate with both emerging and established artists to jointly forge ties of creative expression; Providing opportunities and encounters for creative individuals in Rwanda and the region to make a productive livelihood using their creativity.
Symbol references
The Kinyarwanda term "indiba" means "foundation." It is the foundation upon which everything else is built.
I developed my concept of the foot as the human figure's foundation and support based on earlier logo iterations created by the creatives who worked on this identity.
I developed my concept of the foot as the human figure's foundation and support based on earlier logo iterations created by the creatives who worked on this identity.
I developed a creative approach to combine the text and the footprint into a single symbol that appeared fresh and contemporary but retained associations with earlier iterations of the brand.
This logo satisfies all the criteria for a good one: it is simple, versatile, memorable, and relevant.
NB: Its intentional that it was reverted to a right foot (as the first logo version) which is more active for most people
A Painting by Willy Karekezi
